Filosofi ea K'hamphani
Pono e Tsoelang Pele, E Matlafatsa Boikutlo.
Pono
Ho ba mofani ea ka sehloohong oa lisebelisoa tsa pono tse nchafalitsoeng, tse tšepahalang, le tse sebetsang hantle tse matlafatsang batho ka bomong ho hlahloba le ho sibolla lefatše ka pono e ntlafalitsoeng.
Thomo
Re ikemiselitse ho qala lipatlisiso le nts'etsopele, tlhahiso e nepahetseng, le ho tsepamisa maikutlo ho bareki ho fana ka litharollo tse ikhethang tse phahamisang boiphihlelo, tse khothatsang bohahlauli, le ho holisa kananelo e tebileng bakeng sa tlholeho.
Boqapi
Tsamaisa boqapi ka ho tsoela pele ho etsa lipatlisiso le nts'etsopele ho theha mahlale a morao-rao a holimo a behang maemo a indasteri le ho nolofalletsa basebelisi ho bona ho feta meeli.
Boleng bo Phahameng
Boloka maemo a sa tsitsang a boleng karolong e 'ngoe le e 'ngoe ea ts'ebetso ea rona, ho tloha ho batla lisebelisoa tsa pele ho isa ho ts'ebetsong mehato e tiileng ea taolo ea boleng, ho netefatsa ts'ebetso e holimo, ho tšoarella le ho ts'epahala ha lihlahisoa tsa rona.
Mokhoa oa ho Kopanela Bareki
Beha litlhoko tsa bareki pele ka ho sebelisana le bareki ba rona ka mafolofolo, ho utloisisa litlhoko tsa bona, le ho rala litharollo tse ikhethileng tsa mahlo tse fihlelang le ho feta litebello tsa bona.
Moshoelella
Amohela mekhoa e metle ea tikoloho, sebelisa lisebelisoa tse tšoarellang, le ho fokotsa tšusumetso ea tikoloho, ho sireletsa tikoloho eo lihlahisoa tsa rona li sebelisoang ho eona le ho boloka libaka tsa tlhaho bakeng sa meloko e tlang.
Tšebelisano
Matlafatsa litšebelisano tse molemo ka mahlakoreng 'ohle le bareki, barekisi le litsebi tsa indasteri, ho khothaletsa tšebelisano-'moho le ho arolelana tsebo ho tsoela pele ho ntlafatsa lihlahisoa tsa rona le ho fana ka boleng bo ke keng ba lekanngoa.
Unique Selling Proposition (USP)
Pono e Tsoelang Pele, E Matlafatsa Boikutlo.Ka ho kopanya li-optics tse tsoetseng pele, botsebi ba tekheniki, le tjantjello ea ho ithabisa, re thusa basebelisi ho bona tse sa bonahaleng, ho sibolla botle bo patiloeng, le ho hotetsa lerato la bophelo bohle ba ho ithuta.
